Tabela Perfil dos Leitores

Impresso em 21/09/2014


  Sexo   Classe Social   Faixa Etária
Revista M F   A B C D E   2-9 10-14 15-19 20-24 25-34 35-44 45-49 50+
Alfa 83% 17%   21% 46% 32% 1% 0%   0% 0% 15% 10% 41% 13% 6% 15%
AnaMaria 6% 94%   9% 35% 52% 4% 0%   0% 5% 2% 6% 27% 22% 11% 26%
Arquitetura & Construção 47% 53%   29% 50% 17% 3% 0%   0% 1% 7% 7% 26% 27% 10% 22%
Aventuras na História 44% 56%   19% 44% 33% 4% 0%   0% 18% 11% 11% 20% 16% 4% 20%
Boa Forma 15% 85%   19% 52% 28% 1% 0%   0% 1% 6% 10% 36% 25% 11% 12%
Bons Fluidos 17% 83%   16% 77% 4% 3% 0%   0% 0% 9% 2% 24% 23% 23% 20%
Bravo! 42% 58%   17% 64% 16% 3% 1%   0% 2% 9% 11% 38% 26% 6% 8%
Capricho 6% 94%   8% 43% 44% 5% 0%   0% 27% 32% 11% 10% 10% 3% 5%
Casa Claudia 14% 86%   17% 58% 23% 2% 0%   0% 1% 4% 7% 19% 26% 11% 32%
Claudia 6% 94%   17% 52% 28% 3% 0%   0% 2% 4% 10% 24% 19% 9% 32%
Contigo! 20% 80%   10% 44% 42% 4% 0%   0% 3% 7% 11% 29% 23% 8% 20%
Delícias da Calu Dia a Dia 10% 90%   9% 46% 40% 5% %   0% 11% 4% 6% 10% 17% 1% 50%
Elle 19% 81%   17% 70% 9% 5% 0%   0% 2% 15% 19% 33% 12% 10% 9%
Estilo 20% 80%   15% 42% 10% 2% 0%   0% 8% 20% 7% 22% 21% 11% 12%
Exame 58% 42%   30% 57% 13% 1% 0%   0% 3% 4% 12% 36% 20% 10% 18%
Exame PME 83% 17%   29% 50% 21% 0% 0%   0% 2% 5% 24% 32% 14% 15% 9%
Gloss 3% 97%   14% 55% 28% 3% 0%   0% 15% 18% 26% 25% 10% 2% 4%
Guia do Estudante 46% 54%   18% 50% 25% 0% 0%   -- -- -- -- -- -- -- --
Info 79% 21%   21% 56% 22% 1% 0%   0% 1% 6% 16% 47% 14% 7% 9%
Info Dicas 68% 32%   16% 53% 12% 19% %   % 9% 6% 12% 53% 19% % 1%
Lola 16% 84%   20% 56% 19% 4% 1%   0% 6% 5% 22% 18% 18% 12% 19%
Manequim 5% 95%   12% 50% 34% 4% 0%   0% 3% 3% 5% 28% 16% 11% 33%
Men´s Health 77% 23%   20% 60% 19% 1% 0%   0% 0% 5% 29% 36% 18% 6% 6%
Minha Casa 18% 82%   11% 51% 35% 3% %   0% 6% 2% 3% 39% 16% 14% 19%
Minha Novela 7% 93%   5% 35% 53% 7% 0%   0% 8% 8% 14% 27% 23% 5% 15%
Mundo Estranho 62% 38%   20% 60% 20% 1% 0%   0% 6% 27% 20% 22% 14% 2% 8%
Máxima 9% 91%   7% 58% 34% 1% 0%   0% 11% 6% 8% 20% 19% 14% 23%
National Geographic 58% 42%   23% 55% 21% 1% 0%   0% 10% 10% 17% 22% 18% 8% 16%
Nova 13% 87%   14% 55% 28% 3% 0%   0% 3% 6% 6% 33% 30% 7% 15%
Nova Escola 28% 72%   13% 63% 22% 2% 0%   0% 8% 8% 7% 22% 26% 12% 18%
Placar 88% 12%   8% 47% 41% 4% 1%   0% 12% 15% 9% 33% 19% 4% 8%
Playboy 85% 15%   11% 43% 39% 6% 1%   0% 4% 10% 18% 27% 24% 5% 11%
Quatro Rodas 83% 17%   21% 59% 18% 2% 0%   0% 4% 9% 15% 32% 20% 6% 14%
Recreio 42% 58%   6% 42% 47% 5% 0%   0% 60% 9% 4% 12% 10% 3% 3%
Runner's 61% 39%   40% 55% 5% 0% 0%   0% 0% 6% 11% 28% 31% 8% 16%
Saúde 23% 77%   14% 50% 30% 7% 0%   0% 10% 6% 6% 20% 15% 11% 32%
Sou Mais Eu! 7% 93%   5% 44% 48% 4% 0%   0% 9% 6% 9% 38% 18% 9% 11%
Superinteressante 53% 47%   23% 62% 15% 0% 0%   0% 1% 13% 16% 32% 17% 8% 13%
Tititi 12% 88%   6% 36% 52% 6% 0%   0% 12% 13% 13% 23% 17% 6% 16%
Veja 45% 55%   20% 50% 27% 3% 0%   0% 3% 7% 8% 20% 22% 9% 31%
Veja BH 53% 47%   24% 62% 12% 3% %   % 3% 5% 9% 23% 18% 9% 31%
Veja Brasília 42% 58%   38% 42% 18% 2% %   % 0% 3% 18% 31% 20% 6% 22%
Veja Rio 46% 54%   16% 67% 14% 2% 0%   0% 1% 21% 8% 13% 32% 3% 22%
Veja São Paulo 47% 53%   24% 60% 15% 1% 0%   0% 1% 4% 7% 23% 20% 7% 37%
Viagem e Turismo 22% 78%   28% 67% 3% 0% 1%   0% 13% 1% 4% 27% 15% 5% 35%
Vida Simples 22% 78%   28% 67% 3% 0% 1%   0% 6% 3% 6% 21% 39% 6% 18%
Vip 72% 28%   18% 43% 31% 8% 0%   0% 2% 12% 8% 31% 17% 12% 17%
Viva! Mais 9% 91%   5% 41% 49% 5% 0%   0% 5% 4% 6% 32% 26% 10% 16%
Você S/A 50% 50%   22% 61% 16% 1% 0%   0% 0% 3% 22% 31% 27% 7% 10%
Women's Health 24% 76%   30% 55% 15% 0% 0%   0% 1% 12% 7% 43% 21% 9% 6%

Observações

Fonte: EGM - Estudos Marplan - Consolidado 2013