Tabela Perfil dos Leitores

Impresso em 03/09/2015


  Sexo   Classe Social   Faixa Etária
Revista M F   A B C D E   2-9 10-14 15-19 20-24 25-34 35-44 45-49 50+
Alfa 83.0% 17.0%   21.0% 46.0% 32.0% 1.0% 0.0%   0.0% 0.0% 15.0% 10.0% 41.0% 13.0% 6.0% 15.0%
AnaMaria 6.0% 94.0%   9.0% 35.0% 52.0% 4.0% 0.0%   0.0% 5.0% 2.0% 6.0% 27.0% 22.0% 11.0% 26.0%
Arquitetura & Construção 47.0% 53.0%   29.0% 50.0% 17.0% 3.0% 0.0%   0.0% 1.0% 7.0% 7.0% 26.0% 27.0% 10.0% 22.0%
Aventuras na História 44.0% 56.0%   19.0% 44.0% 33.0% 4.0% 0.0%   0.0% 18.0% 11.0% 11.0% 20.0% 16.0% 4.0% 20.0%
Boa Forma 12.0% 88.0%   18.0% 52.0% 27.0% 2.0% 0.0%   % 1.0% 5.0% 13.0% 32.0% 26.0% 7.0% 16.0%
Bons Fluidos 17.0% 83.0%   16.0% 77.0% 4.0% 3.0% 0.0%   0.0% 0.0% 9.0% 2.0% 24.0% 23.0% 23.0% 20.0%
Bravo! 42.0% 58.0%   17.0% 64.0% 16.0% 3.0% 1.0%   0.0% 2.0% 9.0% 11.0% 38.0% 26.0% 6.0% 8.0%
Casa Claudia 12.0% 88.0%   16.0% 51.0% 31.0% 1.0% 0.0%   % 4.0% 1.0% 8.0% 20.0% 24.0% 12.0% 32.0%
Claudia 9.0% 91.0%   16.0% 49.0% 36.0% 2.0% 0.0%   % 3.0% 5.0% 6.0% 22.0% 22.0% 8.0% 34.0%
Contigo! 20.0% 80.0%   10.0% 44.0% 42.0% 4.0% 0.0%   0.0% 3.0% 7.0% 11.0% 29.0% 23.0% 8.0% 20.0%
Cosmopolitan 16.0% 84.0%   15.0% 55.0% 30.0% 0.0% 0.0%   % 3.0% 3.0% 7.0% 34.0% 23.0% 11.0% 15.0%
Delícias da Calu Dia a Dia 10.0% 90.0%   9.0% 46.0% 40.0% 5.0% %   0.0% 11.0% 4.0% 6.0% 10.0% 17.0% 1.0% 50.0%
Elle 13.0% 87.0%   12.0% 70.0% 18.0% 0.0% 0.0%   0.0% 2.0% 14.0% 18.0% 21.0% 25.0% 9.0% 11.0%
Estilo 25.0% 75.0%   8.0% 49.0% 42.0% 1.0% 0.0%   % 13.0% 5.0% 12.0% 16.0% 35.0% 6.0% 12.0%
Exame 51.0% 49.0%   26.0% 60.0% 14.0% 0.0% 0.0%   % 1.0% 4.0% 9.0% 31.0% 25.0% 10.0% 20.0%
Exame PME 83.0% 17.0%   29.0% 50.0% 21.0% 0.0% 0.0%   0.0% 2.0% 5.0% 24.0% 32.0% 14.0% 15.0% 9.0%
Gloss 3.0% 97.0%   14.0% 55.0% 28.0% 3.0% 0.0%   0.0% 15.0% 18.0% 26.0% 25.0% 10.0% 2.0% 4.0%
Guia do Estudante 46.0% 54.0%   18.0% 50.0% 25.0% 0.0% 0.0%   -- -- -- -- -- -- -- --
Info Dicas 68.0% 32.0%   16.0% 53.0% 12.0% 19.0% %   % 9.0% 6.0% 12.0% 53.0% 19.0% % 1.0%
Lola 16.0% 84.0%   20.0% 56.0% 19.0% 4.0% 1.0%   0.0% 6.0% 5.0% 22.0% 18.0% 18.0% 12.0% 19.0%
Manequim 5.0% 95.0%   12.0% 50.0% 34.0% 4.0% 0.0%   0.0% 3.0% 3.0% 5.0% 28.0% 16.0% 11.0% 33.0%
Men´s Health 91.0% 9.0%   18.0% 58.0% 24.0% 0.0% 0.0%   0.0% 0.0% 6.0% 21.0% 34.0% 25.0% 10.0% 3.0%
Minha Casa 18.0% 82.0%   11.0% 51.0% 35.0% 3.0% %   0.0% 6.0% 2.0% 3.0% 39.0% 16.0% 14.0% 19.0%
Minha Novela 7.0% 93.0%   5.0% 35.0% 53.0% 7.0% 0.0%   0.0% 8.0% 8.0% 14.0% 27.0% 23.0% 5.0% 15.0%
Mundo Estranho 61.0% 39.0%   14.0% 68.0% 17.0% 1.0% 0.0%   % 6.0% 25.0% 16.0% 30.0% 14.0% 3.0% 5.0%
Máxima 9.0% 91.0%   7.0% 58.0% 34.0% 1.0% 0.0%   0.0% 11.0% 6.0% 8.0% 20.0% 19.0% 14.0% 23.0%
National Geographic 69.0% 31.0%   13.0% 57.0% 28.0% 2.0% 0.0%   % 13.0% 20.0% 13.0% 28.0% 11.0% 5.0% 9.0%
Nova 13.0% 87.0%   14.0% 55.0% 28.0% 3.0% 0.0%   0.0% 3.0% 6.0% 6.0% 33.0% 30.0% 7.0% 15.0%
Nova Escola 24.0% 76.0%   9.0% 59.0% 30.0% 1.0% 0.0%   % 6.0% 7.0% 4.0% 26.0% 26.0% 15.0% 16.0%
Placar 88.0% 12.0%   8.0% 47.0% 41.0% 4.0% 1.0%   0.0% 12.0% 15.0% 9.0% 33.0% 19.0% 4.0% 8.0%
Playboy 91.0% 9.0%   11.0% 32.0% 48.0% 8.0% 1.0%   0.0% 0.0% 6.0% 15.0% 33.0% 27.0% 9.0% 10.0%
Quatro Rodas 86.0% 14.0%   16.0% 59.0% 23.0% 1.0% 0.0%   % 6.0% 7.0% 15.0% 30.0% 23.0% 9.0% 11.0%
Recreio 42.0% 58.0%   6.0% 42.0% 47.0% 5.0% 0.0%   0.0% 60.0% 9.0% 4.0% 12.0% 10.0% 3.0% 3.0%
Runner's 61.0% 39.0%   40.0% 55.0% 5.0% 0.0% 0.0%   0.0% 0.0% 6.0% 11.0% 28.0% 31.0% 8.0% 16.0%
Saúde 24.0% 76.0%   15.0% 49.0% 34.0% 3.0% 0.0%   % 7.0% 2.0% 10.0% 16.0% 22.0% 9.0% 34.0%
Sou Mais Eu! 7.0% 93.0%   5.0% 44.0% 48.0% 4.0% 0.0%   0.0% 9.0% 6.0% 9.0% 38.0% 18.0% 9.0% 11.0%
Superinteressante 56.0% 44.0%   19.0% 58.0% 22.0% 1.0% 0.0%   % 3.0% 10.0% 15.0% 32.0% 22.0% 9.0% 9.0%
Tititi 12.0% 88.0%   6.0% 36.0% 52.0% 6.0% 0.0%   0.0% 12.0% 13.0% 13.0% 23.0% 17.0% 6.0% 16.0%
Veja 48.0% 52.0%   22.0% 49.0% 26.0% 3.0% 0.0%   0.0% 3.0% 8.0% 9.0% 22.0% 21.0% 8.0% 29.0%
Veja BH 53.0% 47.0%   27.0% 54.0% 19.0% 0.0% 0.0%   0.0% 3.0% 9.0% 9.0% 24.0% 18.0% 9.0% 31.0%
Veja Brasília 31.0% 69.0%   41.0% 36.0% 18.0% 5.0% %   % 0.0% 3.0% 18.0% 31.0% 20.0% 6.0% 22.0%
Veja Rio 44.0% 56.0%   16.0% 54.0% 28.0% 1.0% 0.0%   % 2.0% 8.0% 2.0% 28.0% 19.0% 7.0% 34.0%
Veja São Paulo 46.0% 54.0%   20.0% 56.0% 21.0% 2.0% 0.0%   % 9.0% 9.0% 7.0% 14.0% 25.0% 11.0% 24.0%
Viagem e Turismo 37.0% 63.0%   26.0% 47.0% 23.0% 4.0% 1.0%   % 5.0% 10.0% 7.0% 18.0% 22.0% 6.0% 31.0%
Vida Simples 22.0% 78.0%   28.0% 67.0% 3.0% 0.0% 1.0%   0.0% 6.0% 3.0% 6.0% 21.0% 39.0% 6.0% 18.0%
Vip 68.0% 32.0%   8.0% 64.0% 25.0% 3.0% 0.0%   % 2.0% 16.0% 13.0% 24.0% 26.0% 13.0% 5.0%
Viva! Mais 9.0% 91.0%   5.0% 41.0% 49.0% 5.0% 0.0%   0.0% 5.0% 4.0% 6.0% 32.0% 26.0% 10.0% 16.0%
Você S/A 50.0% 50.0%   22.0% 61.0% 16.0% 1.0% 0.0%   0.0% 0.0% 3.0% 22.0% 31.0% 27.0% 7.0% 10.0%
Women's Health 32.0% 68.0%   26.0% 53.0% 21.0% 0.0% 0.0%   0.0% 0.0% 7.0% 17.0% 38.0% 16.0% 11.0% 10.0%

Observações

Fonte: EGM - Estudos Marplan - Consolidado 2013